Slide 1: Introduction
For determining success the evaluation of a business event in a competitive landscape is critical for organisers, sponsors, and participants.
Mainolfi and Marino (2020) state the importance of an effective event evaluation to provide valuable insights into attendee engagement, content relevance, and overall organizational efficiency.
The presentation will explore the success and challenges of Sydney Build Expo 2024and provide relevant recommendations for future improvements in Planning.
Slide 2: Overview of the Event
Sydney Build Expo 2024 was one of Australia's biggest construction, architecture, and infrastructure events(ICC Sydney, 2024).
Sydney Build Expo 2024 providesa platform that gathers industry leaders, professionals, and various stakeholders within the construction and infrastructure sectors for two days on 1-2 May 2024 (ICC Sydney, 2024).
The Expo attracted professionals interested in networking, innovation, and knowledge sharing with the latest opportunities and innovations within the building and infrastructure industries.
Slide 3: Purpose and objectives of the event
The main purpose behind Sydney Build Expo 2024 is to facilitate co-innovation and collaboration within the construction and infrastructure space.
Toprovidean opportunity for connecting and discussing the latest trends as they pertain to matters such as sustainability, smart construction, and digital solutions (ICC Sydney, 2024).
To collaborate withengineers, developers, and contractors intending to outgrow the construction industry and promote innovation across Australia's construction sector.
Slide 4: Economic Perspective
Economic perspective determines the financial impact of Sydney Build Expo 2024 on the organizers and community.
ICC Sydney (2024) reported 50,000 registrations having 24,727 visitors, 613 exhibitors, and 500 speakers occupying six halls at ICC Sydney.
The huge participation in the event helped Sydney Build Expo 2024 to increase brand awareness and strengthen its reputation.
Slide 5: Social Perspective
The social perspective of Sydney Build Expo 2024 evaluates the characteristics of attendees including local and international attended the event.
ICC Sydney (2024), reports Sydney Build Expo 2024 attracted 7.9% international audience.
Social perspective assessed the event engagement and benefits shared within the local and global community.
Slide 6: Environmental Perspective
Medium (2024), states Sydney Build Expo 2024 provided a premium platform for various sustainability-oriented business practices in construction technology.
The commitment of the Expo towards green practices including sustainability through waste reduction and considering the use of innovative technologies measures the environmental footprints of the event.
The environmental perspective determined the importance given to sustainability and innovations in construction technology by Sydney Build Expo 2024.
Slide 7: Data collected and methods
The use of both quantitative and qualitative data will be used to evaluate the Sydney Build Expo 2024 event's success and challenges.
Taherdoost (2021) determines the significance of following a mixed approach, qualitative and quantitative data collection that ensures the development of strong findings.
For quantitative data, secondary survey reportswere distributed to the attendees, exhibitors, and speakers to capture their feelings regarding the overall experience.
For qualitative data, gatheringresponses from post-event reviews and interviews with industry professionals.
Slide 8: Worked well in the event
The event focused on the latest technologies and sustainabilityand attracted the interest of several start-ups and technology-oriented businesses (ICC Sydney, 2024).
The event featureda set of workshops and panel discussions led by experts creatingan atmosphere of knowledge sharing and discussion about best practices and innovations(ICC Sydney, 2024).
The event provided networking opportunitiesfor industry professionals to connect and explore potential collaborations(ICC Sydney, 2024).
Slide 9: Issues in the event
Wickham, Donnelly, and French (2021) state the negative impact on event sustainability due to issues of overcrowding from an event perspective.
Overcrowding and the difficulties it poses logistically as well as limiting the time one spends with attendees.
The event faced challenges of differentiating dedicated learners and casual attendees as the event was free of cost and publically available to attend.
Slide 10: Quantitative and qualitative analysis of the success
Success in the Sydney Build Expo 2024 was measured through metrics that quantify and qualify the number of attendees, exhibitions, and the rate of participation in sessions.
Sydney Build Expo 2024 was able to deliver 94% satisfaction to new suppliers, 88% discovered the latest product innovations and 94% achieved strong networking with other professionals (ICC Sydney, 2024).
Slide 11: Recommendations for Improvements
Organising more interactive sessions or hands-on workshops will encourage greater participant engagement and knowledge transfer (Rubinger et al., 2020).
The opportunity to expand virtual attendance or access to online resources may also be explored for those unable to be present(Rubinger et al., 2020).
Pre-feedback from guests about future event planning will give the organisers time to respond accordingly and make adjustments.
Slide 12: Conclusion
Sydney Build Expo 2024 offers an excellent opportunity for professionals including, construction, architecture, and infrastructure to interact with the latest technologies and sustainable practices.
The event marks a huge success in Australia as gathering a huge participation of attendees providing useful insights into balancing sustainability and innovative technology use.
The future events is recommended to seek pre-event feedback from audiences to improve the dynamics of event success.